Why is Google Analytics important?
Google Analytics est important pour plusieurs raisons. Tout d’abord, il vous permet de suivre les performances de votre site web ou de votre application en collectant des données importantes sur les visiteurs, les pages vues, les taux de rebond, les conversions et bien plus encore. Cela vous permet de mieux comprendre comment les visiteurs interagissent avec votre site et d’identifier les zones qui nécessitent une amélioration.
En outre, Google Analytics vous permet de suivre les campagnes de marketing en ligne, telles que les annonces Google Ads, les campagnes de marketing par e-mail et les campagnes de médias sociaux. Vous pouvez utiliser ces données pour déterminer l’efficacité de vos campagnes de marketing et pour ajuster votre stratégie en conséquence.
Enfin, Google Analytics est gratuit et facile à utiliser, ce qui en fait un outil incontournable pour tout propriétaire de site web.
Why migrate to Google Analytics 4 ?
- The GA4 property offers better integration with other Google products, such as Google Ads, Google Optimize and Google Tag Manager.
- GA4 uses an event-based tracking model, which allows you to track more personalized events such as purchases, registrations and downloads.
- GA4 allows you to track visitors who access your site from multiple devices, allowing you to better understand the user journey.
- GA4 provides a more complete view of user engagement, tracking events that are not related to a specific page, such as button clicks or videos.
How to migrate to Google Analytics 4?
If you are already a Google Analytics user, you can easily migrate to GA4 by following the steps below:
- Create a new GA4 property in your Google Analytics account.
- Add the GA4 tracking code to your website. You can find this code in the settings of the GA4 property.
- Set up goals and conversions in your GA4 property. Goals are important actions you want users to perform on your site, such as signing up or purchasing.
- Track the performance of your site using GA4 reports.
If you want to understand your website visitors, measure your business performance and track traffic sources, then Google Analytics is the way to go. Also, if you want to get even more accurate analytics and track users across multiple devices, it's time to migrate to the new Google Analytics 4 property.
Don't wait any longer to improve your website's performance and better understand your visitors' needs. Upgrade to Google Analytics 4 now to get more accurate analytics and a better understanding of your users.
Contact us here to learn more about migrating to the new Google Analytics 4 property.
